2015 - Present

• Lead a full-cycle analysis of our sustainability initiatives for brand certification in collaboration with Positive Luxury.

• Lead marketing initiatives across social media

• Improve email marketing KPI's over the course of two years. Increasing our annual revenue from email marketing by 22%

• Lead and manage advertising teams across Meta (Facebook, Instagram) to
generate annual growth and brand awareness

• Source non-traditional collaborations to increase our traffic and brand awareness to $240k worth of annual free advertising.

• Research and analyze trends to make informed design decisions based on consumer behavior

• Establish the vision for seasonal campaigns.

• Plan and execute seasonal campaigns with in-studio photography

• Continuously streamline the customer purchasing journey within the marketing funnel using A/B testing and analytics.

• Communicate and oversee initiatives successfully with our PR, Ad agency, in-house bloggers, and collaborators.

• develop rapid problem-solving skills in high-stress scenarios

2022 - Present

• Participate in global advocacy campaigns with Remake hubs worldwide

• Collaborate with coalitions fighting in the southern California area.

• Amplify Remake's mission to local communities

• Support local Ambassadors in their advocacy work

• Build the Remake LA community with monthly opportunities like clothing swaps, styling workshops, and action events.

2013 - 2016

• Researched and created test capsules in niche categories.

• Fully developed and executed a capsule collection called Untamed Bridal

• Pitched Untamed Bridal to wholesale companies and grew nationwide with
larger companies like Anthropologie and Henri Bendel's.

• Organized and oversaw in-studio photography

• Created linesheets, pitchdecks and lookbooks

2013

• Researched and organized digital images for trend presentations

• Cataloged over 10,000 leather swatches by color spectrum

• Built visual presentations for seasonal trend boards and rooms

• Researched and pitched the concept of manufacturing low-waste luxury leather handbags

2012 - 2013

• Managed trend library

• Built out large trend rooms for presenting to clients and in-house presentations.

• Researched and created trend reports in the knitwear category

• Sourced and curated seasonal inspiration boards

• Prepared spec sheets for drafting technical samples in the trend department

2012

• Archiving zero waste

• patternsResearching leaders in

• sustainable design practices
Organizing digital files